New Eco store highlights tribal sustainability
by Matthew
Survival was invited to the recent opening of long-time supporter Colin Firth’s Ecò store in Chiswick, West London. We were pleased to highlight a few environmental lessons that tribal peoples can teach the ‘developed’ world.
Colin Firth and the Eco Age team.
Far from being relics of the past, tribes and their traditions hold solutions to our world’s greatest problems.
They build with the most sustainable, local materials and only biodegradable matter ends up on the tribal waste heap. These peoples are in the best position to protect the world’s rainforests, which in turn are key in the fight against climate change.
Besides all of this, if left alone, their way of life makes them some of the healthiest people on the planet. Obesity is not an issue for tribal people and they eat only organic food avoiding the potential dangers of pesticides and additives.
Ecò offers “a range of household products and building solutions that are stylish as well as ecologically sound”.
The groundbreaking shop aims to be completely self sufficient, with solar panels, wind turbines and state-of-the-art water recycling systems. It will also act as a hub of information and services for anyone interested in the environment.
It is with this green mission in mind that Colin and company have added their weight to our message that tribal peoples are natural environmentalists and guardians of our future.
